From the back cover:
"What does it take to be the ideal woman? Women from the 1940's to the 1970's were coaxed to "think pink" by persuasive advertisments and meticulous (though often misguided) advice experts. Feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, of course. With a savvy eye for curious, absurd, and at times wildly funny perisod artifacts, Lynn peril gathers here the memorablilia of the era-from the dreaded yet intriguing "dud" of the Mystery Date board game and the impossibly glossy Campus Queen lunch box to a saunting array of self-proclaimed authories whose books and magazine articles promised readers everthing they needed to attain "true feminine success."